Currently causing a storm in the world of self employment, is Corrina Gordon Barnes’ book, ‘Turn Your Passion Into Profit’. Packed with practical, hands-on strategies and tips that actually work, this is a must read for any inspirational women seeking to set up their own businesses. Believe the hype on this one!
What inspired you to write the book?
From my own experience of building a coaching business, I know that marketing is something that coaches and holistic practitioners need to learn. We go into these areas of work because we’re passionate and want to help and we want to give - but if we can’t actually find clients and make money, then we can’t keep doing it, and that’s heart-breaking.
Often marketing is not included in our professional training so we become very good at what we do, but we’re the world’s best kept secret. Lots of people hate the idea of “marketing” and so this book is about how to communicate with prospective clients in a way that’s congruent with our values and feels authentic and heart-centred, and that’s interwoven with a process of self-growth, self-discovery and self-worth.
The book takes a simple step-by-step approach and includes lots of examples of real-life practitioners; I’ve heard that makes it very digestible and enjoyable to read.
Can you share any inspiration for women wanting to create a passion-led business?
The world needs your passion. This gift you have is not just for you. You have it so that you can help others. You can make the world easier, less stressful, less painful or more lovely for the rest of us – so it’s your duty to learn how to turn this passion into a business so that you can dedicate your time to it and so that it sustains you long-term and you don’t have to waste your energy doing other work that drains your soul.
Good people should make good money doing good work. That’s the way our world has to move, and you’re part of that movement.
Give us one pearl of wisom to share with Inspirational Woman Magazine readers from ‘Turn Your Passion Into Profit’?
Stop trying to find clients. Instead, recognise that your “Tribe” (your ideal clients) are already looking for you and position yourself to be found by them.
Also, I’m launching an exciting new networking group in London so that you can meet with like-minded practitioners and inspire and support each other.